Behind the Design: The Creative Journey to the New Pratt Logo

The Journey of Community Involvement

The creation of The Pratt logo was a collaborative journey, deeply rooted in community involvement and feedback. From the outset, our goal was to ensure that the logo resonated with the local residents and reflected the unique spirit of Chelsea. To achieve this, the three amazing logo options were presented at the Prattville BBQ. Attendees voted and selected the version shown below.

Designing with Purpose

Each of the three logo options designed by our redevelopment team incorporated distinct elements that highlighted different aspects of the Chelsea community. The designs focused on merging traditional values with forward-thinking ideas, ensuring that the final choice would speak to the past, present, and future of the area. The winning logo, selected by the attendees of the Prattville BBQ, incorporates these elements beautifully, with a bold font symbolizing strength and unity, and subtle graphical details that reflect the area's rich heritage and vibrant future.

Symbolizing Growth and Unity

The logo’s clean and confident design serves as a symbol of the synergy among Chelsea’s residents. It captures the essence of a neighborhood striving for progress while maintaining the tight-knit fabric that individuals cherish. The selection of the logo through a community vote highlights the collaborative spirit that The Pratt aims to foster. With its proud, bold font, the logo represents a growing, thriving community living in harmony. The Pratt is indeed a project born of Chelsea people, for Chelsea people.